PASSION FOR GROWTH

I am a B2B software/technology product marketer that is naturally inquisitive. I perform strongly in highly-analytical and exploratory roles to better understand competitor landscapes, market trends, and buyer pain points and needs. I conduct research with the goal of providing the actions and recommendations to enable Sales, Product, and Marketing teams to be more successful.

Expertise

Research and Analysis
​

I believe in bringing an outside-in perspective to my team:

• Competitor analysis and tracking
• Win/Loss interviews
• Focus groups
• Surveys
• Analyst research and discussions
• Sales call listening
• Industry association webinars
• Tribal knowledge sharing

Content Curation and Recommendations

Data without context is meaningless. I strive to synthesize research and create content with recommended actions:

• Competitor and market landscapes
• Battlecards, objection handling, and ​landmines to set
• ​SWOT analysis
  
• Competitor overviews and updates
• Win/Loss summaries​
• Special topic reports

Continuous Improvement

I send my team an annual survey to measure the performance of the Market Insight team program and I identify areas of improvement:

• Satisfaction with competitive intelligence program
• Depth
• Breadth
• Timely
• Impactful
• Actionable
• Communicated effectively
• Clear, digestible format

When I'm not working, I spend my time mountain biking, beekeeping, and scuba diving.

CONTACT